Santa Cruz-Watsonville One-Year Industry Employment Change

The Santa Cruz-Watsonville Metro Area: One-Year Percentage Decline in Employment

The Support activities for crop production industry has lost the largest amount of employment in terms of percentage, losing 47.9 percent of the jobs from the 2nd quarter of 2005 to 2nd quarter of 2006. The losses of the area have declined faster than the industry has seen in the California, where the it saw a loss of 2.9 percent. The losses in the Support activities for crop production industry in Santa Cruz-Watsonville outpaced the United States industry losses overall. During this period, the United States lost 1.5 percent in terms of employment in the Support activities for crop production industry.

Top 5 Industries
1. Support activities for crop production (47.9 percent decline)
2. Promoters of performing arts and sports (46.5 percent decline)
3. Highway, street, and bridge construction (44.6 percent decline)
4. Other animal production (37.9 percent decline)
5. Electronic instrument manufacturing (35.3 percent decline)

Total industry employment has decreased by 0.1 percent from 2005 (2nd Quarter). These figures are greater than percent in California, which saw a gain of 2.1 percent since the 2nd Quarter of 2005. The losses in the area were greater than than the gain experienced overall in the US of 2 percent.

The Santa Cruz-Watsonville Metro Area: One-Year Percentage Growth in Employment

The Office administrative services industry has gone through the largest job growth by percent, increasing by 187.3 percent from the 2nd quarter of 2005 to the 2nd quarter of 2006. This industry sector in Santa Cruz-Watsonville has increased employment faster than the overall industry growth seen in the State of California, where the industry took a gain of 6.8 percent. The Office administrative services industry in Santa Cruz-Watsonville outpaced the US in terms of percent growth of industry employment. During this period, the US gained 5.7 percent of the employment in this industry.

Top 5 Industries
1. Office administrative services (187.3 percent gain)
2. Unclassified (155.6 percent gain)
3. Other financial investment activities (90.2 percent gain)
4. Home health care services (85.0 percent gain)
5. Warehousing and storage (84.0 percent gain)

Total One-Year Employment Growth in the Santa Cruz-Watsonville Metro Area

The Office administrative services industry has accounted the most employment growth with a total of 438 employees finding new jobs in the industry. The employment growth in the Office administrative services industry makes up 9.1 percent of the growth in Santa Cruz-Watsonville.

Top 5 Industries
1. Office administrative services (438 new jobs)
2. Building foundation and exterior contractors (413 new jobs)
3. Offices of physicians (358 new jobs)
4. Grocery stores (317 new jobs)
5. Warehousing and storage (248 new jobs)

Given the 162 industries (4-digit NAICS) with sufficient data reported by the Bureau of Labor Statistics (BLS) in each quarter, 75 described an expansion of jobs throughout the time period, while 84 industries reported employment loss in the period.

In the Santa Cruz-Watsonville, CA metro area, the entire sum of jobs in all of the industries has decreased by 63 jobs between mid-2005 and mid-2006.

Total One-Year Employment Decline in the Santa Cruz-Watsonville Metro Area

From of the area's 4-digit NAICS industries, the Fruit and tree nut farming industry experienced most substantial job loss, losing 1,856 jobs. The declines in the Fruit and tree nut farming industry make up 38.3 percent of the jobs lost during the period in Santa Cruz-Watsonville, CA.

Top 5 Industries
1. Fruit and tree nut farming (1,856 jobs lost)
2. Highway, street, and bridge construction (339 jobs lost)
3. Fruit and vegetable preserving and specialty (242 jobs lost)
4. Electronic instrument manufacturing (197 jobs lost)
5. Semiconductor and electronic component mfg. (143 jobs lost)





About: This report is part 1 of 6 in the eCanned.com Industry Analysis Series.

Datasource: U.S. Department of Labor. Bureau of Labor Statistics. Quarterly Census of Employment and Wages (QCEW). Private Sector Employment Only.

Income and Poverty in Santa Cruz-Watsonville, CA

While the median household income saw a growth from 2000 to 2005 in the Santa Cruz-Watsonville, CA metro area, the Race/Ethnicity category that felt the biggest growth in median income was the Race/Ethnicity category. This group experienced an of . percent since the year 2000. The population group was least impacted by the household income growth in Santa Cruz-Watsonville, seeing a . percent in median income, since the values reporting the 2000 Decennial Census.

When put side-by-side with other Metros throughout the United States, the Santa Cruz-Watsonville metro area can be considered to have a medium-high rate of poverty among its population, accounting a rate of 14.3 percent of the population with family incomes below the 1999 poverty level. The Hispanic race/ethnicity demographic group, represents the largest rate of poverty with 21.3 percent of the people in 2000 living in poverty. The population that is aged 5 years are experiencing most percent people in poverty in Santa Cruz-Watsonville, accounting 19 percent of this demographic group living with incomes under poverty.

The poverty rate in the Santa Cruz-Watsonville, CA Metro has declined by 2.5 percent since the amount published in 2000, moving from 14.3 percent to 11.8 percent.

The median household income in the area has increased from the 2000 values (inflation adjusted). The median income has increased to $58,640, which amounts to a 7.4 percent growth. The Santa Cruz-Watsonville, CA MSA, in terms of percentage of growth, ranks 11 of 28 metro area in percent of growth for income levels in the State of California. Santa Cruz-Watsonville ranks 11 of 28 metro area when comparing the growth in median income in the US.

It was reported in 2000 that the Asian headed households had median household incomes of $50,076. This median is 8.3 percent less than the reported median household income for all households in the area. The American Indian and Alaska Native households in Santa Cruz-Watsonville had a median household income level of $42,661, this median was 21.9 percent less than the median income level in this area. In Santa Cruz-Watsonville, CA White headed households reported a median household income (2005 Dollars) of $58,078 according to the Decennial Census of 2000, which was 6.3 percent greater than the median income in 2000. Black or African American headed households had a median household income that was 16 percent less than the all population median published in the 2000 Census, with a median of $45,886. Hispanic households in Santa Cruz-Watsonville, CA recorded a median income of $42,603, which is 22 percent less than reported value of the areas total household median income for all households.

When compared to other Metro Areas throughout the United States, the Santa Cruz-Watsonville metro area reported a relatively high median income for all households of $54,612 (Adjusted to 2005 Dollars). This figure is 1.7 percent lower than the median in California of $55,567 and the median is 10 percent higher than the median for the rest of the nation, which is a reported $49,133.

Datasource: U.S. Bureau of the Census. 2000 Decennial Census. 2005 American Community Survey.